In interactions with health professionals and therapists I'v heard a few people say, "I'm not worried about Google anymore—I just want to show up in AI."So I thought it would be useful if I wrote a blog explaining how Google and AI SEO works, what you should focus on and…
Working in healthcare, coaching, and the caring professions, we pride ourselves on helping others feel seen, heard, and supported. Yet when it comes to welcoming new clients into our world, many of us feel far less confident. Discovery Calls, (also known as Initial Consultations, Free Calls etc) —those first precious conversations—can…
If SEO were a house, keywords would be the foundation — and every other part of your online presence would be built on top of them.For health professionals and therapists, SEO might feel like a mystery or something that only marketing agencies understand. But in reality, it’s about one thing:…
Running a therapy, coaching or health professional practice can feel hugely rewarding - but also slightly overwhelming when you wear all the hats yourself. At Build It Brilliant, founder Zoe Thompson brings together strategy, marketing, technology and mindset to help practitioners build a business they - and their clients love. In…
Have you ever found yourself going in circles, wondering: “Who am I?” and “What do I/we do?” If you’re a health professional stepping into the world of business, this feeling is likely all too familiar. Transitioning your expertise into a strategic, scalable business offering can feel overwhelming – but you’re…
You know the feeling. You’ve been slogging away, giving it your all, only to look over and see someone else swanning in with what seems like half the effort and walking away with all the glory. Meanwhile, your efforts feel like shouting into the void. Why am I not seeing results?…
You don’t have to pay professional fees to get started with creating video for your private practice. Grab a smartphone, your creativity and this ultimate guide, and you’ll be amazed at what you can produce.Over the last few years, I’ve been sharing weekly videos on the Build it Brilliant YouTube…
https://youtu.be/r5AiGp6n6BsI was asked how you make an ebook to download and how I would do that.In the video I show you how to use Canva. Are there any pros and cons to using one or the other? I don't think so, I think it's personal preference, there are different templates…
https://youtu.be/AZ8KBIwsrq4 I have a number of people asking me different marketing technique questions and/or having problems with getting more clients, so I want to tackle some of the main issues within this AMA video/blog for you. Marketing Techniques: How to identify your ideal client The first point is around identifying…
https://youtu.be/KZ6LI4loWGM In this blog I’m going to give you some examples of how you can turn your knowledge into recurring income. How I turn knowledge into recurring income I have been creating all sorts of products and programs and courses and all those things for a lot of years so…