Welcome to our ‘Business Strategy’ blog category, where we delve into the dynamic world of strategic planning and creative ideas. Unlock the secrets to thriving in today’s competitive landscape as we explore time-tested methodologies to drive your business forward. From market analysis to strategic decision-making, our insightful articles offer practical guidance for people in the helping professions. Whether you’re a startup aiming for exponential growth or an established company seeking a competitive edge, we’ve got you covered. Stay ahead of industry trends and embrace a holistic approach to crafting winning business strategies. Let our thought-provoking content inspire you to elevate your business to new heights. Success starts with smart strategy!
In interactions with health professionals and therapists I'v heard a few people say, "I'm not worried about Google anymore—I just want to show up in AI."So I thought it would be useful if I wrote a blog explaining how Google and AI SEO works, what you should focus on and…
Working in healthcare, coaching, and the caring professions, we pride ourselves on helping others feel seen, heard, and supported. Yet when it comes to welcoming new clients into our world, many of us feel far less confident. Discovery Calls, (also known as Initial Consultations, Free Calls etc) —those first precious conversations—can…
If SEO were a house, keywords would be the foundation — and every other part of your online presence would be built on top of them.For health professionals and therapists, SEO might feel like a mystery or something that only marketing agencies understand. But in reality, it’s about one thing:…
Running a therapy, coaching or health professional practice can feel hugely rewarding - but also slightly overwhelming when you wear all the hats yourself. At Build It Brilliant, founder Zoe Thompson brings together strategy, marketing, technology and mindset to help practitioners build a business they - and their clients love. In…
Have you ever found yourself going in circles, wondering: “Who am I?” and “What do I/we do?” If you’re a health professional stepping into the world of business, this feeling is likely all too familiar. Transitioning your expertise into a strategic, scalable business offering can feel overwhelming – but you’re…
https://youtu.be/AZ8KBIwsrq4 I have a number of people asking me different marketing technique questions and/or having problems with getting more clients, so I want to tackle some of the main issues within this AMA video/blog for you. Marketing Techniques: How to identify your ideal client The first point is around identifying…
https://youtu.be/KZ6LI4loWGM In this blog I’m going to give you some examples of how you can turn your knowledge into recurring income. How I turn knowledge into recurring income I have been creating all sorts of products and programs and courses and all those things for a lot of years so…
https://youtu.be/_elkeVbHhuoHow do you price yourself and do you worry about being too cheap or too expensive?Don’t want to be too cheap because people won't see it as quality, or people won't value it?Don’t be too expensive because my audience will not buy from me and I won’t have any clients?I…
https://youtu.be/3Ea8qSN0Jr8I have seen so many people dive into building an online course and they are quite resource heavy; it takes you quite a while to build said course and create it.So, if you haven't kind of considered what you're going to create you end up creating something that is boring…
https://youtu.be/EvS13ul8e6gIn this video/article I am going to share with you the reality of conversion and attracting clients.A couple of times this week people have asked me questions related to the fact that they don't have enough clients coming into their business and I’ve been asking them ‘what are you doing…