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How to create a video: An Ultimate Guide for beginners

You don’t have to pay professional fees to get started with creating video for your private practice. Grab a smartphone, your creativity and this ultimate guide, and you’ll be amazed at what you can produce.

Over the last few years, I’ve been sharing weekly videos on the Build it Brilliant YouTube channel. Providing simple demos and talking you through things in bite-sized chunks.

This week I was reviewing my channel and realised just how many videos I have on the topic of creating videos. So, I decided to create this ‘Ultimate Guide’ providing you with a walkthrough of the video making process in one place.

Videos are a great way to help potential clients get to know, like and trust you but the process can be daunting if you’ve never been shown how to do it. I hear you!!!

So, grab yourself a beverage of choice and let me show you the process step-by-step. You’ll be creating amazing videos for your private practice in no time.  

Getting Started with Creating Videos

Step 1, getting started. In my opinion this is the biggest hurdle you need to overcome. Many of the people who come to me for help over-complicate this with endless research on the technology they need, fearing what people will think and believing they need it to be perfect.

You can end up thinking about creating a video for months and still not actually press record on the bloody camera!!! In fact, the longer this thinking stage goes on the more fearful you tend to become.

Let’s reframe this, just think of all the people who are struggling…..how many could have been helped by listening to your video in the time you’ve been ‘thinking’ about doing it?

It’s time to put the emphasis on sharing your knowledge, rather than getting it ‘right’. So, here’s two videos to help you if you’re struggling to get started:

Video Styles and Recording Your Video

Congratulations on finally deciding to get started. Let’s go through some recording options so you can choose what’s right for you.

The first option is a studio style video. These are usually shot using a laptop and can be recorded using a system such as Zoom (just start a meeting, record it and end meeting when you’re finished) or you can create a video recording your screen using software such as Loom.

Studio style videos are usually shot landscape and are great for websites, YouTube, online courses and memberships.

These are only one style of video though; you can also record videos in various locations such as walking your dog or on a beach. For these styles of video, you’ll be recording them on your phone. You can record these either landscape or portrait.

Just a quick note here about shooting in portrait. This style of video has become more popular, used for Reels on Instagram/Facebook and Tictok. So, it’s best to think about where you’re going to use your video before you press record, this way you’ll choose the dimensions which work best for where you want to use it.

Here are two videos I put together, one showcasing my studio set up and the other demonstrating recording/editing a video using my phone:

There is no right or wrong style when it comes to creating video. Think about what kind of video will appeal to your audience and have fun creating them.

I recommend having an idea of what you want to create and where you’re going to use that video before you hit record.

Trim, Add Captions and Post-production Editing

Once you have recorded your video, you’ll probably want to edit it, trimming out the bits you don’t want and perhaps adding captions etc. Some of this is demonstrated in the iPhone iMovie video above but I’ve also created a video going into the iMovie desktop app in more detail.

What About Editing a Video on Windows?

If you use a Windows laptop, I can highly recommend Filmora by Wondershare. It’s a one-off price and offers you much the same functionality as iMovie. I’ve used Filmora for years for clients who use windows, it’s a great piece of software.

The Secret to Amazing Video Editing

The secret to mastering video editing software is to give yourself time to play with it. Choose a recent video from a family holiday and spend a little time trying out all the options. If you’re too time poor or feel pressure to create something amazing, you lose the childlike joy that comes from giving things a go.

True learning happens when you allow yourself time to enjoy it.

If you’d like to create Reels, (check out the Build it Brilliant Instagram for some examples of my Reels) Instagram comes with a fab editing suite built in. You can record, edit and add captions to your video, all inside of Instagram.

Another option is to edit your videos using the YouTube editor. I’ve used this for creating captions for free and blurring sensitive information from my videos. Here’s how to do that.

Once you’ve edited your video into something you’re happy with, it’s time to share it.

Sharing Your Video

Now you’ve created your wonderful video it’s time to decide what you’re doing to do with it. Should you load it to your website, or would it be better loading it to YouTube? In this video I answer that very question.

You can also edit a snippet from your main video and share that on your social media with a link to the full video on YouTube or a link to your website.

I’m a huge fab of working smarter, not harder so it’s about creating videos and then sharing them widely to help people get to know, like and trust you.

Summary

Congratulations you’ve now learnt the entire process of how to create a variety of videos for your business. Here’s a summary of the steps:

  1. Get out of your own way, ditch the need for it to be perfect and allow yourself to learn by giving it a go.
  2. Start by thinking about the style of video you’d like to record and where you’d want to use it (e.g. website, YouTube, Instagram etc)
  3. Next record your video using your phone or your laptop using the demos above.
  4. Edit your video into something you’re happy with.
  5. Finally publish and share it.

Help With Your Video Strategy

Great videos for your business come from having a clear business strategy. It’s the strategy that enables you to demonstrate your value to your audience, connect with them and turn them from interested browsers, into paying customers.

I love helping people to hone their messages and create a clear structure through their business so they can use videos efficiently and effectively.

If you feel you’d benefit from support honing your business strategy so you can be clearer and more strategic with your video content, I recommend you start by reading my book.

By reading it you’ll be able to implement the 4 step Blueprint into your own private practice and save yourself time and effort by not having to figure everything out by yourself.

Don’t spend ages learning how technology works without first figuring out what you’re using it for.

There you have it, my Ultimate Guide to creating videos for your private practice. I hope you’ve picked up lots of tips and tricks from this guide. And it’s encouraged you to pick up a camera and have some fun.

There are more videos on my YouTube channel relating to creating videos so please feel free to visit and browse my channel. And please subscribe!! It helps me to continue producing these free videos to help more people build a brilliant business.